The Apple Macintosh—later rebranded as the Macintosh 128K—is the original Apple Macintosh personal computer. It played a pivotal role in establishing desktop publishing as a general office function. The motherboard, a 9 in (23 cm) CRT monitor, and a floppy drive were housed in a beige case with integrated carrying handle; it came with a keyboard and single-button mouse. It sold for US$2,495 (equivalent to $6,500 in 2021). The Macintosh was introduced by a television commercial entitled "1984" shown during Super Bowl XVIII on January 22, 1984 and directed by Ridley Scott. Sales of the Macintosh were strong from its initial release on January 24, 1984, and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number was M0001.